Smile with Confidence

Links

Damon Bracket System:     http://www.damonbraces.com/

American Association of Orthodontists:     http://www.braces.org/

Kentucky Orthodontic Association:     http://www.kaortho.org/

Dear Colleague,

I am delighted to share a first look of our new Kids' Healthy Mouths campaign that we developed with the Ad Council and the Partnership for Healthy Mouths, Healthy Lives. The campaign is a groundbreaking multimedia effort that aims to educate parents and caregivers about the importance of a healthy mouth and motivate them to modify their children's behaviors through simple, low-cost, preventive strategies. We're primarily aiming to reach parents and caregivers of children 0–12 years of age, with an emphasis on low income and minority (Hispanic and African American) parents and caregivers.

As you will see, the humorous PSAs poke fun at the myriad of inane things children will spend their time doing, and highlight that it only takes brushing two minutes, twice a day to help prevent severe tooth pain. Parents are directed to www.2min2x.org where they can find fun two-minute videos that kids can watch while brushing as well as additional information on oral health. Campaign PSAs cover a variety of media outlets, including TV, radio, print, Web and social media.

Dental decay is the most common chronic disease of childhood and the mouth is the gateway to a person's overall health. Together, we can all work to help consumers live a healthier life.

Below is a link to the press release, which will give you more information and a sneak preview of the PSAs.
Press Release

To help support the effort, visit the online toolkit, which has a number of helpful resources related to the campaign.
2min2x.adcouncil.org

And please share this news with your friends and colleagues.

Thank you,

William R. Calnon, D.D.S.
William R. Calnon, D.D.S.
President, American Dental Association

 Ad Council Healthy Mouths, Healthy Lives footer

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